// PRIVACY POLICY

Privacy Policy

Privacy Policy Last updated: September 4, 2026

Vroomtail operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Vroomtail is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details including your name, address, billing address, shipping address, phone number, and email address.
Financial information including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation and other payment details.
Account information including your username, password, security questions, preferences and settings.
Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.
Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.
Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

01
Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
02
Automatically through the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies.
03
From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
04
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor & Improve the Services Marketing & Advertising Security & Fraud Prevention Communicating with You Legal Reasons

For more details on each purpose, please refer to the full policy below.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you.
When you direct, request or consent to our disclosure of certain information to third parties.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction such as a merger or bankruptcy.
To comply with legal obligations, enforce terms of service, or protect our rights.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy.

Third Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites.

Children's Data

The Services are not intended to be used by children. We do not knowingly collect any personal information about children under the age of 13. If you are a resident of the United States and we learn that we have collected information from a child under 13 without parental consent, we will delete that information immediately. If you are the parent or guardian of a child who has provided us with their personal information, please contact us through the Contact Us form on our website to request deletion.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live (such as the UK, California, or other US states), you may have the following specific rights:

Right to Access & Portability: Request a copy of your data in a machine-readable format.
Right to Deletion & Correction: Request that we erase or update inaccurate personal information.
Right to Opt-out of Sale/Sharing: We do not "sell" your personal information for money. However, you may opt-out of "sharing" for targeted advertising via the Global Privacy Control or by contacting us.
Right to Withdraw Consent: Where we rely on consent to process your data, you have the right to withdraw it at any time.
To exercise these rights, please contact us through the Contact Us form on our website.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in, including to Canada (where Shopify is headquartered) and the United States. If we transfer your personal information out of the European Economic Area (EEA) or the United Kingdom (UK), we rely on recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses (SCCs), or equivalent contracts issued by the UK Information Commissioner's Office (ICO), ensuring your data receives an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please contact us through the Contact Us form on our website.